Tuesday, September 15, 2015

Google Adwords TM infringement in Canada

An interesting ruling in Canada on TM infringements and Google Adwords. A battle between two community colleges erupted, with one seeking damages because the other used their name/brand in Google Adwords ads. The ruling states there is no TM infringement. The British Columbia Supreme Court decided that the use of a competitor’s trademarks in Google AdWords does not constitute infringement. http://www.canlii.org/en/bc/bcsc/doc/2015/2015bcsc1470/2015bcsc1470.html#_Toc427662205

1 comment:

  1. Yeah it is true that PPC Advertising with Google Adwords has become greatest online promotion method. Each and every business can get best benefits to grow their sales with a right campaign. The only key to get success is that you need proper keywords and have to run ad campaign in a right way.