Google Adwords TM infringement in Canada

An interesting ruling in Canada on TM infringements and Google Adwords. A battle between two community colleges erupted, with one seeking damages because the other used their name/brand in Google Adwords ads. The ruling states there is no TM infringement. The British Columbia Supreme Court decided that the use of a competitor’s trademarks in Google AdWords does not constitute infringement. http://www.canlii.org/en/bc/bcsc/doc/2015/2015bcsc1470/2015bcsc1470.html#_Toc427662205