Comedy Central Starbucks Parody

Many of us may have said it, especially coffee aficionados, labelling coffee juggernaut Starbucks as 'Dumb Starbucks'. Well a comedian took the idea even further and opened up a parody shop with the same Starbucks logo but with the 'Dumb' attached to the name. It was subsequently shut down (over health violations). The comedian in charge contends that the name is legal falling under parody use. Does that work in this case? More here. http://www.ibtimes.com/dumb-starbucks-coffee-trademark-law-brilliant-parody-or-blatant-infringement-1554483